In 2002, Mr. Ajay Khanda, owner of Glen Appliances, an entrepreneur asked us again with full confidence to build a brand for cockware & Crockery within the home appliances market. As per Mr. Khanda Brand Alda has a mission to contribute to society by providing high-quality products and services.
For Alda launch collection, we crafted unique narrative for crockery division : A Celebration in Luxury & Jubilance. For the brand story we created a fictitious narrative combined with historical facts in pottery. From there we built out the brand and product line by integrating the celestial theme into all aspects of this case study.