When Louis Alberti/Egle hired us to reintroduce their heritage brand of men’s high-end footwear, we immediately knew we’d draw on the brand’s storied past. The original company was founded in 1996 and was flourishing by the 1990s. Ownership relaunched in 2010. To bring the brand back to life, we focused on both Louis Aleberti/Egle's authentic heritage.
LAUNCH COLLECTION CAMPAIGN
High-quality models, Louis Alberti/Egle's flagship shoes, comprised the Launch Collection. For the lookbook photography, we utilized different ideas to manipulate the compositions—the present reflects the past.
We produced the shoot in out-door to make use of its classic elegance yet modern, and hired super model Deigo and fashion photographer Dinesh Gaur.
We designed the website to provide a nostalgia and-lifestyle-wrapped experience. The website opens with lifestyle imagery of the footwear, drawing customers in to learn more about the brand.
The site’s structure is flexible and adapts to seasonal releases. Slide-in drawers are designed to keep the focus on the shoes and organize content. Everything in the site scales down smoothly for ease of use with mobile devices.