Louis Alberti/Egle

Scope

Creative Direction
Photography
Web Design
Collateral Design

Project Overview

When Louis Alberti/Egle hired us to reintroduce their heritage brand of men’s high-end footwear, we immediately knew we’d draw on the brand’s storied past. The original company was founded in 1996 and was flourishing by the 1990s. Ownership relaunched in 2010. To bring the brand back to life, we focused on both Louis Aleberti/Egle's authentic heritage.


Ads through the Decades

The CEO of Louis Alberti/Egle has been collecting decades of dress shoe archives, old ads from "a thought for your feet", and countless vintage shoes since launch of the brand.

We mined his collection for visual cues that we could instill into a modern shoe brand.

LAUNCH COLLECTION CAMPAIGN

High-quality models, Louis Alberti/Egle's flagship shoes, comprised the Launch Collection. For the lookbook photography, we utilized different ideas to manipulate the compositions—the present reflects the past.

We produced the shoot in out-door  to make use of its classic elegance yet modern, and hired super model Deigo and fashion photographer Dinesh Gaur.

 

 

ADVERTISING AND COLLATERAL

To make a lasting impression we needed to bridge the gap between the brand’s digital home and its real-world presence through our key consumer touchpoints: packaging and print collateral.

LOOKBOOK

Print collateral is the primary physical manifestation of the brand, so it required close attention to detail. We emphasized quality of materials and unique production techniques to reinforce the brand’s aesthetic. /p>

Web Design

We designed the website to provide a nostalgia and-lifestyle-wrapped experience. The website opens with lifestyle imagery of the footwear, drawing customers in to learn more about the brand.

The site’s structure is flexible and adapts to seasonal releases. Slide-in drawers are designed to keep the focus on the shoes and organize content. Everything in the site scales down smoothly for ease of use with mobile devices.

Impeccably stylish yet most comfortable
EGLE shoes are a modern take on the classics

Made from sleek top grain leather with an exceptional degree of strength, durability and comfort

Committed to the highest standards of
craftsmanship & quality

Contact Us

If you're thinking where next? for your brand, business or career, we'd love to hear from you.

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