Col. Prithvi Nath, Editor in chief, hired us to re-design the Realty magazine (NAREDCO) with the aim of shifting its focus to a more mature, sophisticated audience. Using a complex grid system we were able to create a more organized look and more informative that pushed the photography and storytelling to the foreground while keeping the design contemporary and unobtrusive.
National Real Estate Development Council (NAREDCO) is an autonomous self-regulatory body under the aegis of Ministry of Housing and Urban Poverty Alleviation, Government of India, which works to create and sustain an environment conducive to the growth of real estate industry in India, partnering industry and government alike through advisory and consultative processes.
ICE, the quarterly magazine, was the showcase for the cold chain and allied industries. Editor, Mr. Atul Khanna approached us to help with new concept design.
We re-designed the editorial architecture of the publication to maximize the users experience with the photography and give the editorial voice a complementary visual character.